Meet us at Trä & Teknik in Gothenburg, Sweden

picture of old cso/new ceo

From 30th of August to 2nd of September we will be present at Trä & Teknik in Gothenburg, Sweden. Showcased you will find a range of products applicable from log to board. As the MiCROTEC family expands, we are represented by both familiar and new faces at the fair, who are very eager to meet and talk scanning systems.

Our wide product range will be showcased at Trä & Teknik. You will get the chance to experience products for sawmill and remanufacturing applications. Displayed in our own booth you will find the Woodeye and Goldeneye series that helps you optimize your remanufacturing for both hard-and softwood. Furthermore, you will see the Truespin which detects and tracks the external texture of the log acquired with digital cameras. On the sawmill side you can look at Finscan and participate in a simulation of the CT-log and its features.

From the swedish office, former CSO and newly instated CEO of MiCROTEC Linköping, Stefan Nilsson together with new CSO Jonna Wing will be present to talk scanning solutions, as well as Cristoph Sjödin, new salesperson for sawmill products in Scandinavia and Mikael Lagerbom, business analyst within the sawmill division.

Visiting from the sales team in Brixen will also be Global CSO Arianna Giudiceandrea and Sales account manager Giacomo Cagnin that are especially bringing their expertise in MiCROTECS sawmill solutions.

Welcome to our booth to talk with us! This year you will find our products showcased in booth B04:50, as well as in LOABs booth B02:32.

Meet us at EUROBOIS 2022 in Lyon, France!

picture of old cso/new ceo

EUROBOIS is the leading woodworking industry trade fair in France with visitors from all over Europe.
MiCROTEC will be present at booth 6F93 where the latest generation of longitudinal scanners for softwood (Goldeneye) and hardwood (Woodeye) will also be on display.

With our specialized sales team in both our sawmill and remanufacturing applications we are ready for a week of interesting conversations about scanning and optimizing solutions!

Final of MiCROTEC’s global branding strategy

Lucidyne becomes MiCROTEC Corvallis: A win-win situation for customers in North America, Down Under, and Europe

Two years ago, in the middle of the pandemic, MiCROTEC acquired the American market leader & pioneer in the field of AI-based scanner solutions LUCIDYNE. Exactly one year after the rebrandings of Finscan as MiCROTEC Espoo and Woodeye as MiCROTEC Linköping in Europe, which have taken place in the meantime, now the brand integration in America and Canada follows. The worldwide one brand strategy of MiCROTEC as the world-leading wood scanning solutions is entering its final phase. As of today, Lucidyne is MiCROTEC Corvallis. SPRINGER-MiCROTEC in Vancouver becomes MiCROTEC Vancouver and is one team together with Corvallis. MiCROTEC Corvallis is the MiCROTEC hub for the North American market as well as Australia and New Zealand. This integration means significant improvements for all MiCROTEC customers – worldwide.

Significantly expanded product range and increased presence in the USA and Canada

“Lucidyne’s excellent AI technology and outstanding service quality in one brand combined with a significantly expanded product portfolio and MiCROTEC’s global experience is the basis for a new strong player in the North American market,” explains Frank Jöst, CEO of MiCROTEC. More than 100 employees at two locations, complemented by a total of 400 global colleagues, are committed to strengthening and expanding the company’s position as a global leader in North America. “Our companies share the same values & vision, so this brand integration is the perfect evolution for us,” emphasizes Mark Hiatt, Managing Director MiCROTEC Corvallis & Vancouver.

More customer proximity for Australia and New Zealand

All MiCROTEC customers in Australia and New Zealand will be supported by MiCROTEC Corvallis. In terms of customer support, this means a similar time zone and thus a significant simplification of communication.

AI power for Europe on the rise

Since the start of the cooperation, one of the main goals has been to combine the state-of-the-art technologies of both companies. For Europe, this means above all integrating the revolutionary and patented Artificial Intelligence platform into the complete MiCROTEC product range and with this innovation step to bring the AI scale from logs to lumber scanners to the next level. All R & D teams are working together at full speed to achieve this goal. “We are very proud to be able to expand the competencies in the field of artificial intelligence for Europe with our US know-how,” emphasizes Patrick Freeman, to date CTO of LUCIDYNE. Since March 2022, the industry-wide AI icon is now also responsible for MiCROTEC as Chief Technology Officer. We are already looking forward to the launch of this further development in Europe.

MiCROTEC worldwide in distinctive turquoise

With the brand integration of Lucidyne, MiCROTEC’s turquoise is now the distinctive color of the leading scanner solutions for the wood industry worldwide and represents the company’s core brand values: innovation, striving for excellence, and teamwork. “This is also a strong signal to our European customers, to whom we will continue to offer even more innovative scanner and software solutions through global synergies and an enlarged team in product development,” states Arianna Giudiceandrea Chief Sales Officer MiCROTEC.



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